GS1 Singapore Retail Forum Webinar 2023: Boost your products discoverability in the digital realm

COVID-19 pandemic has affected consumer behavior, and some of this will have a lasting impact. Many people have shifted their spending to purchase necessities, while others have cut back on discretionary spending. As a result, retailers are now realizing that their customers may not be loyal. It resulted in them trying different stores and brands. Globally, the value of a new store or brand was the main driver for consumers. During the pandemic, many sellers rushed to list their products on multiple e-commerce platforms and didn't optimize their product listing pages for conversion purposes, which can lead to poor sales performance. According to a study, client trust in one retail website is an important factor that determines purchasing intent.[1] Using a sophisticated search engine, buyers can purchase higher-quality things at a lower cost from a wider choice of vendors. The more products that are offered online, the higher the demand for product information. This may result in more reasonable purchasing decisions and a higher level of satisfaction.

While most online retailers focus on the home page and product detail pages, product listing pages are often neglected. When properly optimized, they can assist you in converting more visitors into customers and boosting sales.[2] Product listing pages (PLPs or category landing pages) are sites that display products based on a certain category; they can also be based on search filters that have been set. The category page of an online store provides consumers with an overview of the product line and serves as a gateway to your product pages. When properly adjusted, they can assist you in converting more visitors into customers. According to a Baymard Institute study[3], the design and features of a PLP increased user success rates in locating products they wanted to buy by 400%![4]

Effective omnichannel commerce is built on unique product identification and seamless data sharing to deliver a consistent omnichannel purchasing experience. Recognizing the benefits of global business expansion via omnichannel commerce, organizations must have the necessary strategies, tools, and technology to flourish in the emerging new reality.

Join this forum to learn how to optimize your product listing pages to provide an exceptional customer experience, helping you to reach the top of search engine results and boost your E-commerce business.

Why attend?

1. Learn why trusted data is essential as retailers or marketplaces need to verify the products they sell using a single source of trusted product information. Useful data also help brand owners to create a seamless customer experience.

2. Find out how you can get started and what available resources to further enhance your online business.

3. Discover the latest solution and best practices pertaining to product listing optimisation and E-commerce trends.

Who should attend?
This is a webinar not to be missed for manufacturers, brand owner, supplier, distributors, retailers or who is aspiring to sell both offline and online.