GS1 standards in Retail

GS1 has a long history in retail and the ubiquitous beep of the GS1 barcode is heard at store checkouts 6 billion times a day. Today, there are many paths to purchase, but consumers are demanding one, seamless retail channel - the one that brings their product home. They are creating "personal supply chains" for food, clothing, electronics and more - and GS1 standards can help.