I have custom-made products and someone else is selling a similar product online and using my GTIN. What can I do?
On marketplaces, we encourage you to report an infringement and resolve it with the marketplaces directly, as two different products should not be using the same GTIN. Marketplaces like Amazon, eBay, Lazada etc, are cleaning their catalogue to eliminate such scenarios as it damages customer trust if the wrong product is received.
On Amazon, to protect your brand, you can enroll in Amazon Brand Registry which gives you access to tools that enable you to more accurately represent your brand, find and report violations, and share information that can help in proactively preventing infringement. Amazon Brand Registry helps you protect your intellectual property and create an accurate and trusted experience on Amazon.
What are the Marketplaces’ policies on the use of authorised GS1 GTINs?
To verify the authenticity of product GTINs, major marketplaces can check the GTINs provided by sellers / companies against GS1 Registry such as the GS1 Global Electronic Party Information Registry (GEPIR) database. GTINs that do not match the information provided by GS1 may be considered invalid, and may result in the removal of your Seller rights. The use of false product identification information, including unauthenticated UPC codes, is prohibited on Amazon.
For peace of mind, Amazon recommends obtaining GS1 GTINs directly from GS1 (and not from other third party unauthorised sources) to ensure GTIN authenticity and that the appropriate and verified information are reflected in the GS1 database.
Including proper Product Identifiers such as GS1 GTINs can greatly help buyers find what they are looking for, and improve listings’ visibility by prompting them to appear in search engine results. On eBay, new or manufacturer-refurbished items must use GS1 GTINs, which is one of the required product identifier. Since year 2018, merchants who wish to sell on Google Shopping require GS1 GTINs for all products.